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| Technical Specifications |
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468 x 60 pixel banner: in Gif, HTML, JPEG format, maximum size 12KB, maximum colors 256.
120 x 60 pixel banner: in Gif, HTML, JPEG format, maximum size 10KB, maximum colors 256. |
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| Contact Information |
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For Quotes and Information:
Top
Banner 468*60 and Top Sponsorship Button 120*60:
e-mail: gonzalo.restini@corp.laborum.com telephone: 011 (562) 3774200
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Left Side Banner 120*60:
laborum USA  e-mail:advertising.us@corp.laborum.com
toll free number in the US:
1-877 256-9134
laborum Argentina  e-mail: publicidad.ar@corp.laborum.com telephone:(54 11) 43 11 82 82
laborum Colombia  e-mail: publicidad.co@corp.laborum.com telephone:(57 1) 623 52 42
laborum Chile  e-mail: publicidad.cl@corp.laborum.com telephone: (56 2) 377 42 50
laborum Mexico  e-mail: publicidad.mx@corp.laborum.com telephone: 01-800-202-2222
laborum Peru  e-mail: publicidad.pe@corp.laborum.com telephone: (51 1) 444 65 44
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| Advertising Definitions |
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Visits: The actual number of Users who enter or visit a website.
Usually, it is considered another visit when the same User returns to the
site a half hour after leaving the site.
Unique Visitors: The actual number
of total Users who visited the website at least once in a given month. All
Unique Visitors are unduplicated (only counted once) and are in
thousands.
Impression:
When one page loads 100%, including graphics and advertisements.
Click: The total number of Users who click on an
advertisement banner and enter the page of the advertiser.
Click-through rate: The total number
of clicks divided by the total number of
impressions. |
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| Measurement Tools |
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Traffic Auditing laborum.com
offers the most up-to-date tools for monitoring the effectiveness of your interactive campaign:
The total number of visitors per site.
The total number of page views and how they are segmented by content.
The amount of time
the Users spend navigating within the site.
The average number of pages viewed per visit.
The total number of Unique Visitors: The number of "different users" per site.
IPRO, a leading auditing company, audits the laborum.com site. IPRO produces
reports that compare the statistics of each individual site to the average
value of a site in a similar industry. |